advertising_campaign has definitions from the field of business
1
[ noun ] (business) an organized program of advertisements

Used in print

(Richard S. Prather, "The Bawdy Beautiful," Cavalier...)

They 'd peddled the soap virtually alone , and without much success , until about a year ago , when - with the addition of `` SX-21 '' to their secret formula and the inauguration of a high-powered advertising_campaign - sales had soared practically into orbit .

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