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[ noun ] the decade from 1960 to 1969
Synonyms Used in print (John R. Sargent, "Where To Aim Your Planning for Bigger...)Marketing in the new decade will be no picnic - for the sixties will present possibly the most intense competitive activity that you have experienced in the last 20 - 25 yr. . Need for service is here to stay - and the problem is going_to be tougher to solve in the sixties . Display merchandising , backed by pre selling through advertising and promotion , will continue to make strides in the sixties . Distribution_costs are almost bound to increase in the sixties - and you will never know what you can do to control them unless you study each element and experiment with alternative ways of doing the job . From the manufacturer 's point_of_view , the increasing cost of advertising and promotion is a very real problem to be faced in the sixties . Related terms |
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[ noun ] the time of life between 60 and 70
Synonyms Used in print (Gerald Green, The Heartless Light....)The door was answered by a slender man in his sixties - straight_backed , somewhat clerical in manner , wearing rimless glasses . Related terms |
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