[ noun ] the decade from 1960 to 1969



Used in print

(John R. Sargent, "Where To Aim Your Planning for Bigger...)

Marketing in the new decade will be no picnic - for the sixties will present possibly the most intense competitive activity that you have experienced in the last 20 - 25 yr. .

Need for service is here to stay - and the problem is going_to be tougher to solve in the sixties .

Display merchandising , backed by pre selling through advertising and promotion , will continue to make strides in the sixties .

Distribution_costs are almost bound to increase in the sixties - and you will never know what you can do to control them unless you study each element and experiment with alternative ways of doing the job .

From the manufacturer 's point_of_view , the increasing cost of advertising and promotion is a very real problem to be faced in the sixties .

Related terms


[ noun ] the time of life between 60 and 70



Used in print

(Gerald Green, The Heartless Light....)

The door was answered by a slender man in his sixties - straight_backed , somewhat clerical in manner , wearing rimless glasses .

Related terms

time_of_life old_age