[ noun ] the decade from 1960 to 1969
Used in print(John R. Sargent, "Where To Aim Your Planning for Bigger...)
Marketing in the new decade will be no picnic - for the sixties will present possibly the most intense competitive activity that you have experienced in the last 20 - 25 yr. .
Need for service is here to stay - and the problem is going_to be tougher to solve in the sixties .
Display merchandising , backed by pre selling through advertising and promotion , will continue to make strides in the sixties .
Distribution_costs are almost bound to increase in the sixties - and you will never know what you can do to control them unless you study each element and experiment with alternative ways of doing the job .
From the manufacturer 's point_of_view , the increasing cost of advertising and promotion is a very real problem to be faced in the sixties .