pretense has definitions from the field of psychology
1
[ noun ] the act of giving a false appearance

Examples

"his conformity was only pretending"

Used in print

(Kenneth Reiner, "Coping with Runaway Technology"...)

Its pretense to operate in the public interest is little more than a sham .

2
[ noun ] pretending with intention to deceive
3
[ noun ] (psychology) imaginative intellectual play

Related terms

imagination

4
[ noun ] an artful or simulated semblance

Examples

"under the guise of friendship he betrayed them"

Related terms

semblance

5
[ noun ] a false or unsupportable quality

Synonyms

pretence pretension

Related terms

artificiality pretend

*