[ noun ] a message issued in behalf of some product or cause or idea or person or institution
Used in print(John R. Sargent, "Where To Aim Your Planning for Bigger...)
Many companies have upgraded their sales manpower and tested new selling , distribution , and promotion techniques to gain a bigger competitive edge .
Display merchandising , backed by pre selling through advertising and promotion , will continue to make strides in the sixties .
From the manufacturer 's point_of_view , the increasing cost of advertising and promotion is a very real problem to be faced in the sixties .
Have you evaluated the proper place of advertising and all phases of promotion in your total marketing program - from the standpoint of effort , money , and effectiveness ?